Branded Entertainment

WBTV set up its branded entertainment division in 2007. We are not talking long form commercials but video content that people will want to watch for the entertainment value alone. We can take a brand and create a concept that will directly appeal to the target audience. That concept could be anything from a TV programme through to a short video for an online newspaper site. In our experience branded entertainment is most effective when supported by a campaign around the content. For example video content on an online newspaper website could be backed up by editorial, links to the brand's website, prizes, interview with presenters, banner ads etc.

As audiences become increasingly fragmented through the proliferation of TV channels and the use of the internet, branded entertainment is only going to grow and grow. With 25 years of collective experience in creating and producing compelling content in a range of genres for broadcast, we believe we are perfectly placed to take clients into this emerging market.

Examples