News
White Boat TV Scoops IVCA Award
We are delighted to announce that we picked up a silver award at the recent IVCA Awards in the Web TV category for the ‘Hidden Gems’ series of films we devised and produced for Enjoy England.
Enjoy England commissioned the web TV series around its campaign to search out England’s off the beaten track locations suggested by the public via Enjoy England’s website.
The objectives were to build the stickiness and interactivity of the site. Aimed at the general public, the films were featured on the site as well as sent as a link to 450,000 e-newsletter subscribers and distributed via sites like Youtube and Blinkx TV. The films contributed towards a 23% increase in the number of users exploring the Enjoy England website and each film attracted between 70,000-100,000 views.
With the significant rise in the popularity of web TV, the category attracted a high level of entries so we were delighted with our win. The IVCA Awards celebrate and reward the best in visual and experiential marketing in corporate and public sector communications.