Addaction: Tom's 8th Birthday
- Client: Addaction
- Duration: 0:90
Addaction, the UK’s largest drug and alcohol treatment charity, briefed White Boat TV to create and produce a viral film as a central tool in a fundraising campaign to raise £10 million over three years. The idea of the viral was to take the emphasis away from drug users to focus on the wider impact of parental drug addiction. The film is being used on the charity’s website, posted on social networking web sites and sent to stakeholders, opinion formers and existing and potential funders.
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