UK Sport: Fall from Grace
- Client: UK Sport
- Duration: 2:20
As part of UK Sport's ongoing campaign against drug use amongst athletes, White Boat TV was commissioned to make a series of web-based films to be distributed in the run-up to the Beijing Olympics. The brief was to produce films with power to make athletes reflect on the temptations of drug abuse in sport. They were also to have distinct visual appeal to form part of a viral campaign. The films were archive-based and featured different shamed athletes in their glory and then in their fall from grace. The main film was also the centre piece of a UK Sport's '100 percent me' conference.
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