Enjoy England: Hidden Gems of England
- Client: Enjoy England
- Duration: 7:26
Enjoy England was looking to create a series of films for its hidden gems marketing campaign. Their aim was to increase stickiness of their website and to generate publicity. Whiteboat created a format built around feedback from the public. The resulting films were extremely engaging and had a true interactive feel. We also created a partnership with The Independent to show the film on its website and to feature the paper's travel editor in the movie, Simon Calder. Each of the films have received over 100,000 views and generating publicity on TV, radio and newspapers and Enjoy England has seen a 21% increase in users exploring their site.
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