Lexis: Boots Soltan Funcare Campaign
- Client: Lexis
- Duration: 1:17
To reduce resistance around suncream application amongst children, Boots (via its PR Consultancy, Lexis) briefed WBTV to produce a web video featuring X-Factor duo, Same Difference. WBTV were asked to produce original music and lyrics based on the children's classic 'Head, Shoulders, Knees and Toes...' and to commission a choreographer to create a simple dance routine that parents and children could do together.We filmed Same Difference doing the dance routine with nine local schoolchildren and recorded the song to bring it all together. Boots placed the video on a specially created Boots Funcare microsite and the video was also used for PR purposes to raise awareness of the Soltan range.
Watch the video »